2021 La Fête du Rouge Cotes de Provence AOC, St Tropez, France

Because life is always worth celebrating — especially when the wine is this good.

Meet La Fête du Rouge — a sun-drenched, soul-stirring red wine born in the golden hills of St. Tropez, crafted by Donae Burston, the visionary founder behind one of the most celebrated Black-owned luxury wine labels in the world.

This isn't just a bottle of wine. It's an invitation. A love letter to the French Riviera. A reminder that the best moments in life deserve a wine that rises to meet them.

What's in the Glass

Poured from a blend of 86% Syrah, 12% Grenache, and 2% Mourvèdre, this ruby-red beauty opens with an expressive nose of wild strawberry, fresh cherry, and sun-warmed Mediterranean herbs — the kind of aromas that make you close your eyes and exhale slowly.

On the palate? Silky tannins, beautiful suppleness, and a finish that lingers with notes of black pepper, red fruits, and a whisper of eucalyptus. It's dry, it's elegant, and it's lower in sugar — because Donae built La Fête for the modern wine lover who wants pleasure without the compromise.

• Taste Profile: Dry · Medium-bodied · Fruity · Herbaceous · Smooth finish
• ABV: 13%
• Blend: 86% Syrah, 12% Grenache, 2% Mourvèdre
• Appellation: Côtes de Provence AOC, St. Tropez, France
• Vintage: 2021

The Maker Behind the Magic

La Fête Wine Company was founded by Donae Burston — a trailblazing Black entrepreneur who took the wine world by storm by producing award-winning wines in one of France's most iconic appellations. This is wine from a Black winemaker who didn't just enter the room — she redesigned it.

La Fête gives back, too. A portion of proceeds supports All Abroad Inc. (travel opportunities for underrepresented high school students) and The Roots Fund (securing pathways for the BIPOC community in the wine industry). When you buy this bottle, you're not just drinking well — you're doing good.

This is what it looks like when representation meets excellence.

Perfect For

• ✨ Gifting — Great for gifting to the wine lover who has everything (and deserves something extraordinary)
• 🌞 Summer entertaining — Ideal for summer dinner parties, rooftop hangs, and backyard celebrations
• 🍽️ Dinner parties — Sophisticated enough to impress, approachable enough for everyone at the table
• 🎉 Celebrations — Birthdays, promotions, just because it's Tuesday — La Fête was made for moments worth marking

Pairs Well With

This wine pairs well with grilled meats, BBQ ribs, herb-roasted chicken, lamb chops, fresh seafood, ceviche, and pasta with tomato-based sauces. It also holds its own next to a charcuterie board when the conversation is flowing and no one wants to stop.

Pro tip: Serve slightly chilled (around 60°F) for maximum Riviera vibes.

Production Notes

Crafted with intention: stainless steel and concrete tanks, cold maceration, and low-temperature fermentation — techniques that preserve the wine's natural freshness and fruit-forward character.

Why The Wine Concierge Carries It

We curate wines that tell stories worth sharing — and La Fête du Rouge tells one of the best. It's a Black-owned wine that's award-winning, mission-driven, and genuinely delicious. That's the trifecta we look for every time.

Perfect for beginners who want a dry red that doesn't intimidate, and beloved by seasoned enthusiasts who know quality when they taste it.

🚚 Free shipping on 6 bottles or more.