Here's a number that should bother you: less than 1% of the wine industry is represented by BIPOC communities.

Less. Than. One. Percent.

And yet — the wines being produced by these communities? Stunning. Complex. Award-worthy. The kind of bottles that make you set down your glass, look at the label, and say, "Wait. Who made this? I need more."

There's a stubborn myth that BIPOC-produced wines are sweet, simple, or somehow lesser. We are here — with receipts, with bottles, and with zero patience for that narrative — to prove otherwise.

The real story isn't about quality. It's about access. These producers often lack the financial resources for large-scale production and wide distribution. So their wines don't make it to the shelves of big retailers. They don't show up in mainstream wine lists. They stay hidden — not because they don't deserve to be found, but because the system wasn't designed to find them.

That's where we come in.

Broadening awareness and availability — that's our mantra. It always has been.

We are a boutique, curated wine concierge on a mission to put extraordinary wines from women winemakers, Black-owned wineries, and minority-led producers directly into your hands. Every bottle we carry is hand-selected with intention. Every producer we feature has a story worth telling — and a wine worth drinking.

We're not a big box retailer. We're not chasing volume. We're building something more meaningful: a community of wine lovers that crosses gender, racial, and economic lines — united by curiosity, good taste, and the belief that who makes your wine matters as much as what's in the glass.

his work is personal for our founder, Leslie Frelow — Owner & Chief Discovery Officer.

"I have seen brands grow and become part of the mainstream conversation. Changing mindsets so that more businesses flourish — those are my proudest moments."

When you buy a bottle from The Wine Concierge, you're not just treating yourself to something delicious. You're casting a vote for a more equitable wine industry. You're telling distributors, retailers, and the broader market: these producers matter. These wines belong on every table.

And slowly, beautifully — they are getting there.