Shades of Vino Wine Club

Uncork a New Experience Today – Join the Shades of Vino Wine Club

Listen, there’s nothing better than enjoying a glass of wine after a long, busy day
EXCEPT for exploring the world’s finest Black- and women-owned wine brands
with a sisterhood of progressive go-getters like yourself.


And that’s where the Shades of Vino Wine Club comes in. Inside this FREE and
exclusive group of wine enthusiasts, you’ll embark on extraordinary experiences,
form new bonds and savor all the best things life has to offer.

And the best part is that every time you purchase wine through your Shades of
Vino Wine Club membership, we’ll donate to The Black Winemakers Scholarship
Fund on your behalf.


Look, you already love fine wine. Now you can connect with a circle of other wine
lovers – all while supporting Black- and women-owned wine brands. Sound like a
win-win? Claim your FREE access to the Shades of Vino Wine Club today!

Shades of Vino Club Benefits

  • It's FREE to join
  • Choose how many wines you want in your wine collection: 3, 6, or 12 bottles
  • Customize your wine collection. You manage your selection of white and red wines from each quarter's wine collection
  • Easy to understand winemaker tasting notes and food pairings suggestions are included in each shipment
  • Complimentary Shipping - On any order of 6 bottles or more
  • Receive 1 BONUS Bottle of wine in your next shipment when you refer a friend
  • Automatically get a discount on non-member wine purchases
  • Enjoy exclusive member events
  • Preferred and/ or FREE access wine tasting events
  • A donation is made to The Black Winemakers Scholarship Fund with every purchase
  • Wine Collection begins at $74.99 per shipment




Join Shades of Vino Wine CLub

The Premier Club

Upgrade your wine collection to include reserve wines in your wine collection. It is our exclusive collection. In addition to The Club benefits, you have access to The Wine Concierge’s library of reserve wines. We’re honored and excited to share luxury wines, concierge service, and life with you!

Join The Premier Club Today

Explore 2022 Summer Shades of Vino Collection

Tara Gomez, Winemaker

Off The Beaten Path - 2022 Summer Shades of Vino Collection

Meet Tara Gomez -Kita wines winemaker. Kita is one of Shades of Vino wines featured in the 2022 Summer collection. In 2010, the Santa Ynez Band of Chumash Indians purchased the Camp 4 Vineyard and Tara’s dream of giving back to her tribe came true when she was hired on as Winemaker. 

Ms. Gomez is among the talented winemakers in our summer collection. Learn more about the people and the places that create the wines. Your Wine Concierge team believes it's as equally important to enjoy the history, stories and facts about the wines that please you most, as it is to enjoy drinking the result of the passions which made them.

Go to Vineyards Page to Learn more

Wining With A Purpose

The Wine Concierge is so honored to support The Black Winemakers Scholarship Fund. A dollar from every The Wine Concierge purchase will be donated to The Black Winemakers Scholarship Fund. The Black Winemakers Scholarship Fund was created by Urban Connoisseurs and The Association of African American Vintners (AAAV). These organizations are partnering with the United Negro College Fund (UNCF) to maintain the fund. The partnership will allow students to gain access to funds to support their pursuit of a career in the wine industry with a Science degree in Viticulture and/or Enology. Scholarships will be awarded annually to students who meet the eligibility requirements.

Drink What You Like Quiz

Pinot Noir, Chardonnay, Cabernet Franc, Dry, Off-Dry, Natural, Vegan… Oh my goodness so many terms. So many decisions. Not sure, what you like? You may know what you like but you want to explore something new and you are not sure where to begin. Take The Wine Concierge quiz and we can help you find the perfect palate-pleasing wine.

Take the Quiz

Refer A Friend

You love your friends! We love referrals! Let’s keep the love going. When someone you refer joins Shades of Vino Club we will send you an additional Bottle of wine in your next shipment AND your friend will get 15% off their first purchase. Multiple referrals equal multiple bottles – there’s no limit to the number of bottles you can receive.

*see terms and conditions page for more details.

Share Wine with Your Friends