2025 La Fête du Rosé Cotes de Provence AOC, St Tropez, France

Some wines are made to be sipped. This one is made to be savored — slowly, joyfully, preferably somewhere with a view.

Meet La Fête du Rosé 2025 — the newest vintage from the sun-kissed shores of St. Tropez, crafted by the Black-owned, WBENC-certified La Fête Wine Company. This is rosé season’s most anticipated arrival, and it did not disappoint.

What’s in the Glass

A stunning Provençal blend of 50% Grenache, 30% Syrah, 10% Cinsault, and 10% Ugni Blanc, this rosé pours a breathtaking, bright cantaloupe hue — the kind of color that makes you reach for your phone before you even take a sip (we don’t blame you).

The nose is pure summer: citrus zest, white peach, and a playful hint of lychee that dances out of the glass with effortless charm. On the palate, it’s silky and fresh, with a beautiful minerality and lingering notes of peach and apricot that make every sip feel like a warm afternoon on the French Riviera.

• Taste Profile: Dry · Crisp · Fruity · Mineral · Elegant finish
• ABV: 13%
• Blend: 50% Grenache, 30% Syrah, 10% Cinsault, 10% Ugni Blanc
• Appellation: Côtes de Provence AOC, St. Tropez, France
• Vintage: 2025 — the freshest expression yet
• Lower in sugar — crafted for the modern, mindful wine lover

The Maker Behind the Magic

La Fête Wine Company was founded by Donae Burston — a pioneering Black entrepreneur and wine producer who planted her flag in one of the world’s most prestigious wine regions and built something extraordinary. As a Black-owned, WBENC-certified luxury wine label, La Fête produces award-winning wines in the Gulf of St. Tropez that honor Old-World tradition while welcoming everyone to the table.

This is rosé from a Black winemaker who understood that luxury should be inclusive — and proved it, one stunning vintage at a time.

La Fête also gives back with purpose. Proceeds support All Abroad Inc. — creating international travel opportunities for underrepresented high school students — and The Roots Fund, which builds pathways for the BIPOC community in the wine industry. Every bottle you open opens a door for someone else.

This is what it looks like when representation pours beautifully.

Perfect For

• ✨ Gifting — Great for gifting — it’s gorgeous, meaningful, and genuinely delicious. The trifecta.
• 🌞 Summer sipping — Ideal for summer — pool days, rooftop dinners, beach picnics, and golden hour everything
• 🌸 Mother’s Day & celebrations — The rosé she actually wants to receive
• 🥂 Brunch & entertaining — Elevates any gathering from ordinary to unforgettable
• 👩🎓 Perfect for beginners — Approachable, fruit-forward, and impossible not to love — the ideal introduction to Provençal rosé

Pairs Well With

This wine pairs well with fresh seafood, grilled shrimp, crab cakes, sushi, light summer salads, goat cheese, charcuterie, grilled chicken, and herb-crusted salmon. It also holds its own at a backyard BBQ when you want to bring something that sparks conversation.

Pro tip: Serve well-chilled (around 45–50°F) and pour generously — this one disappears fast.

Why The Wine Concierge Carries It

La Fête du Rosé is everything we look for in a bottle: a Black-owned wine with a powerful story, award-winning quality, and a taste profile that converts first-time sippers into lifelong fans. The 2025 vintage is the best yet — and we’re proud to be one of the places you can find it.

Whether you’re new to rosé or a Provençal devotee, this bottle belongs in your summer rotation.

🚚 Free shipping on 6 bottles or more.