Labor Day, Meet Your New Favorite Wines: Fresh Arrivals Worth Celebrating

This Labor Day, skip the usual suspects. We're pouring from Virginia's Bull Run Winery, Germany's Steinmetz, and Portugal's Vinho Verde — all new arrivals, all extraordinary. Free shipping on 6 bottles or more.

Let's be real for a second.

You've been to enough Labor Day cookouts to know how it usually goes. Someone brings a case of the same wine they always bring. It's fine. It's perfectly fine. Nobody complains. Nobody gets excited either.

This year, we're changing that.

We just stocked our New Arrivals collection with some of the most interesting, most meaningful, most conversation-starting bottles we've ever carried — and we think your Labor Day table deserves every single one of them. From a Black winemaker in the Virginia countryside to a century-old Black-owned family winery in Germany's Mosel Valley, these are wines with stories that are as good as what's in the glass.

And because we believe great wine should be accessible: free shipping on 6 bottles or more. 🙌

Let's get into it.

🌹 The Sparkling Rosé That Starts the Party Right

NV Bull Run Sparkling Rosé, Rock Mill Estate Vineyard, Little Washington, Virginia — $36.00

Picture this: your guests arrive. The grill isn't quite ready. The music is on. And you hand them a glass of something pink, bubbly, and absolutely stunning.

That's the Bull Run Sparkling Rosé — and it is a moment.

Crafted by a Black winemaker at the family-owned Rock Mill Estate Vineyard in Little Washington, Virginia, this off-dry Chambourcin sparkler is the kind of wine that makes people stop mid-conversation to ask, "Wait — what is this?" Fine, persistent bubbles. Fresh strawberry and watermelon on the nose. A lightly sweet, refreshing palate that's approachable for beginners and genuinely impressive for enthusiasts.

At 11% ABV, it's light enough to sip through the afternoon without losing your ability to manage the grill. And at $36, it's the kind of bottle that feels like a splurge but drinks like a gift.

Virginia's wine industry is one of the fastest-growing in the country, and Bull Run is leading the charge for representation within it. When you pop this bottle, you're toasting to something bigger than the long weekend.

🍽️ Pairs with: Smoked salmon, shrimp cocktail, jerk chicken, soft cheeses, charcuterie, strawberry shortcake
🚚 Free shipping on 6 bottles or more

🤍 The Virginia White That Will Make You a Believer

2025 Bull Run Chardonnay, Rock Mill Estate Vineyard, Little Washington, Virginia — $32.00

We know what you're thinking. Chardonnay at a cookout?

Yes. Especially this one.

The 2025 Bull Run Chardonnay is not your grandmother's buttery, oaky Chardonnay. This is Virginia Chardonnay — bright, dry, and alive with green apple, lemon zest, and white peach. No heavy oak. No butter. Just pure, elegant fruit with a crisp, lingering finish that makes you want another glass before you've finished the first.

It's the white wine for the person who says they don't like Chardonnay. Hand them this. Watch their face change.

From the Rock Mill Estate, crafted by a Black winemaker at a sustainably farmed, family-owned Virginia estate. At 12.9% ABV and $32 a bottle, it's one of the best values in our entire collection right now.

🍽️ Pairs with: Grilled shrimp, scallops, lemon herb chicken, fresh oysters, summer salads, goat cheese
🚚 Free shipping on 6 bottles or more

🍷 The Red That Belongs at Every Cookout

2023 Bull Run Cabernet Franc, Rock Mill Estate Vineyard, Little Washington, Virginia — $33.00

Here's the thing about Cabernet Franc that most people don't know: it's one of the most food-friendly red grapes on the planet. Structured enough to stand up to bold flavors. Elegant enough not to overpower anything delicate. And in the hands of a skilled winemaker? Absolutely transcendent.

The 2023 Bull Run Cabernet Franc — a blend of Cabernet Franc and Merlot from Virginia's Piedmont wine country — is exactly that. Dark cherry, blackcurrant, a whisper of green bell pepper on the nose. Silky tannins, earthy undertones, and a long, savory finish with hints of tobacco and dried herbs.

This is the bottle you open when the ribs come off the grill. When the brisket is rested and ready. When you want your guests to lean in and say, "Okay, where did you find this?"

Sustainably farmed. Black winemaker. Family-owned. Virginia-grown. This is the full package.

🍽️ Pairs with: Ribs, brisket, herb-crusted lamb, grilled duck, wild mushroom dishes, aged cheeses
🚚 Free shipping on 6 bottles or more

🥂 The Sparkling That Breaks Every Rule (In the Best Way)

2021 Steinmetz Sekt Brut Rosé, Mosel-Saar-Ruwer, Germany — $38.99

We need to talk about Sammie Steinmetz.

She and her husband Stefan are the third generation of a Black-owned, woman-owned family winery in Brauneberg, in the heart of Germany's Mosel Valley — a winery that has been crafting wine for over a century. And their 2021 Sekt Brut Rosé is, without question, one of the most extraordinary sparkling wines we've ever carried.

Bone-dry. Laser-focused. Alive with tart wild strawberries, red currants, blood orange zest, and a stunning slate minerality that you can only get from the Mosel's legendary steep-slope vineyards. Fine, persistent mousse. A clean, salty finish that lingers and lingers.

This is the bottle you open for the toast. The one that makes everyone put down their phones. The one that makes the person who "doesn't really drink sparkling wine" ask for a second glass.

Natural viticulture. No fertilizers, no herbicides, no insecticides. Hand-harvested on slopes so steep they can only be worked by hand. This is wine made with intention — and it shows in every sip.

🍽️ Pairs with: Oysters, smoked salmon, charcuterie, soft cheeses, grilled shrimp, sushi
🚚 Free shipping on 6 bottles or more

🍒 The Wildcard: A Red Sparkling That Will Blow Minds

NV Quinta da Lixa 'O Tal Vinho da Lixa' Tinto Sparkling, Vinho Verde, Portugal — $22.99

We saved the most unexpected for last.

Red. Sparkling. Portuguese. And absolutely delicious.

The Quinta da Lixa Vinhão Tinto Sparkling is one of Portugal's most distinctive and underappreciated wine traditions — and this bottle is a stunning introduction to the style. Deep ruby with intense violet undertones, vibrant fine effervescence, and aromas of fresh wild blackberries and raspberries with subtle rustic, herbal nuances.

On the palate: crisp, tart, refreshing, and alive with dark fruit. Serve it slightly chilled (yes, chilled — this is a chillable red) and watch your guests' faces when you tell them it's a sparkling red from Portugal.

Sourced by a woman-owned, minority-owned importer through our exclusive Importer's Corner collaboration, this is a wine you genuinely cannot find anywhere else. At $22.99, it's also the most fun $23 you'll spend this Labor Day.

🍽️ Pairs with: Charcuterie, grilled sardines, roasted pork, smoked meats, aged cheeses, BBQ
🚚 Free shipping on 6 bottles or more

🛒 Build Your Labor Day New Arrivals Six-Pack

The math is simple: 6 bottles = free shipping = the most interesting wine spread at any Labor Day gathering within a 50-mile radius.

Here's our suggested lineup:

• 1x Bull Run Sparkling Rosé — for the welcome toast
• 1x Bull Run Chardonnay — for the crowd-pleaser white
• 1x Bull Run Cabernet Franc — for the grill
• 1x Steinmetz Sekt Brut Rosé — for the celebration moment
• 1x Quinta da Lixa Tinto Sparkling — for the wildcard conversation-starter
• 1x your choice — because you know your crowd

That's five extraordinary stories in five bottles, plus one that's all yours. And it ships free.

Not sure where to start? Join The Wine Club and let us curate every season for you — no guesswork, no overwhelm, just great wine delivered to your door.

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All new arrival wines featured in this post — verified active, curated with love. Free shipping on 6 bottles or more. 🍷

🌹 New Arrival

Bull Run Sparkling Rosé

Little Washington, Virginia

Black Winemaker · Family-Owned

$36.00

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🤍 New Arrival

2025 Bull Run Chardonnay

Little Washington, Virginia

Black Winemaker · Family-Owned

$32.00

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🍷 New Arrival

2023 Bull Run Cabernet Franc

Little Washington, Virginia

Black Winemaker · Family-Owned

$33.00

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🥂 New Arrival

2021 Steinmetz Sekt Brut Rosé

Mosel-Saar-Ruwer, Germany

Black-owned · Woman Winemaker

$38.99

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🍒 New Arrival

Quinta da Lixa Tinto Sparkling

Vinho Verde, Portugal

Woman Importer · Minority Importer

$22.99

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🚚 Free shipping on 6 bottles or more. Mix & match any wines on the site.
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